Back in March, her “Deepness” Sylvia Earle said on our podcast: “It’s all about the marketing.” And we took it to heart. Communicating science to the public is a key component of the scientific enterprise. So we sat down to chat with Jayde Lovell, who is host of the YouTube channel SciQ and founder of ReAgency, a PR firm focused on “science story telling.” We talk with Jayde about how we can capitalize on the tools of marketing to promote science and why it is so important for scientists to understand the media.
Here are some of the links and references mentioned during the show:
- Be sure to check out Jayde’s PR company ReAgency to see more of their work
- You can learn more about the phenomenon of “scientism” from this AAAS article
- Also be sure to hit up SciQ’s YouTube page to see Jayde’s communication skills in action
- Jayde mentioned Michael Crichton’s 1999 remarks on how science misunderstand the media. You can read his insights in his Science op-ed Ritual Abuse, Hot Air, and Missed Opportunities
- Avital referenced this Washington Post op-ed by climate scientist Michael Mann on the abuse he’s received speaking out for science
- Maryam is obsessed with this video from climate scientist Katharine Hayhoe, so watch If I just explain the facts, they’ll get it, right?
- If Jayde had a million bucks, she’d get as many scientists into a narrative training workshop hosted by Story Circles, so check them out on their official site
- For great examples of what science-inspired storytelling looks like, check out The Story Collider!
This episode was recorded on June 7, 2017 in the Rockefeller University Library. Special thanks to Visager for music.