Jayde Lovell: on the science of marketing and marketing for science

Back in March, her “Deepness” Sylvia Earle said on our podcast: “It’s all about the marketing.” And we took it to heart. Communicating science to the public is a key component of the scientific enterprise. So we sat down to chat with Jayde Lovell, who is host of the YouTube channel SciQ and founder of ReAgency, a PR firm focused on “science story telling.” We talk with Jayde about how we can capitalize on the tools of marketing to promote science and why it is so important for scientists to understand the media.

Here are some of the links and references mentioned during the show:

This episode was recorded on June 7, 2017 in the Rockefeller University Library. Special thanks to Visager for music.

Mandë Holford: taking science from beach to bedside, around the world

The Science Soapbox team paired up with the Rockefeller University Outreach Lab’s Lab Out Loud [LOL] afterschool program to host a LIVE show starring Dr. Mandë Holford. A longtime friend of the show, Dr. Holford is a Professor of Chemical Biology at Hunter College, with an appointment at the American Museum of Natural History. Her work centers on studying the venom of killer snails to find disease treatments. A globetrotter herself, she also is one of the co-founders of the Science Diplomacy course that launched our show. In this episode, we talk about how her research goes “from beach to bedside” and explore the power of science diplomacy in the Paris Climate Accord.

Here are some of the links and references mentioned during the show:

This episode was recorded on June 2, 2017 in the Rockefeller University Library. Special thanks to Visager for music.